Liam & Jeila - Our Story

At Liam & Jeila, our mission is to empower women through ethically handcrafted, zero-waste wearable art that redefines sustainable luxury.

Founded by sisters with a shared passion for intricate design, Liam & Jeila began in 2015 with hand-beaded shoe accessories. Over the years, we've evolved into creators of unique, handcrafted fashion pieces that celebrate artistry and individuality.

Our journey has been one of resilience and reinvention, marked by features in Elle Magazine Turkey and endorsements from celebrities. Each piece we create is a testament to our commitment to slow fashion, ethical practices, and the beauty of meticulous craftsmanship.

At Liam & Jeila, we don't chase trends—we're inspired by art itself. Our beaded tops and accessories are more than fashion; they're expressions of creativity and love.

We invite you to join us in celebrating the fusion of art and fashion.

Our journey began not just as designers, but as sisters deeply immersed in the fashion industry, witnessing its hidden truths. With extensive experience in product development and sourcing, we saw firsthand the profound and often devastating impact of conventional fashion on our planet. It was truly unbelievable to see the scale of environmental damage and its contribution to climate change. This stark reality ignited a shared conviction within us: we had to create a different path.

Liam & Jeila was born from this unwavering commitment to ethical, slow fashion, driven by a mission to achieve zero environmental impact and almost zero waste. We believe fashion can be a force for good, not harm. This belief is woven into every piece we create, transforming garments into wearable art through meticulous hand beading and a dedication to personally owning the entire design and creation process. While we strive for minimal environmental impact, we strategically use durable materials like fishing string in our beading to ensure the longevity and integrity of our wearable art, significantly reducing overall waste by creating pieces designed to last. We meticulously source the finest crystals from around the world, from Turkey to India and the Czech Republic, ensuring brilliance and quality in every detail.

But our purpose extends beyond beautiful, sustainable clothing. We are passionate about empowering women. We provide work opportunities, teach intricate beading techniques, offer comprehensive training, and create job opportunities for women to collaborate with us. Liam & Jeila is more than a brand; it's a testament to our belief that fashion can be both exquisite and responsible, empowering both the wearer and the hands that craft each unique piece.